- Children respond more to warm colors while adults tend to respond to cool colors
- Younger children are attracted by animation, cartoon figures, sounds, and other special effects. For both groups, use bright colors and eye-catching graphics to gain children's attraction
- "Colour is the bright site of childhood. Children love all types of colours and give an instant respond on it. However children's response differs from adults' reaction. If you are to communicate with children, colour should become your ally. But you need to use the colour language correctly. Children use limited palette, which becomes wider as they grow up" by South Cole, Nadya Donenberg, Amy Agunga, Bill Rutledge
- Colour is the first characteristic, which children can distinguish. Children start to distinguish red colour. Later they start to perceive other bright colours, and yellow among them in the period from six weeks to two months the situation undergoes radical changes.
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